Paid Media

Adaptive Digital focuses on candidates whose credentials mark them as top-tier paid media experts and has recruited paid search and paid social professionals for a wide variety of agency and in-house corporate marketing teams around the world.

We know the abundance of candidates out there with generic ‘internet marketing experience’, and we’re here to shield our clients from those unfocused resumes and only present true experts in paid marketing.

Paid Search

Our network focuses on candidates with expertise in:

  • Google Adwords, Microsoft Advertising (Bing Ads | Yahoo Ads)
  • Bid Management tools (DoubleClick | Marin | Kenshoo | OpenX | Outbrain | Intelli Ad | DoubleClick | Camato)
  • CTR and CR analysis via search analytics
  • Variety of cost models (CPA | CPC | CPM | CPL)

Paid Social

Social Media has turned into a powerful advertising tool and revolutionized the market. Our candidates bring expertise across different platforms: Facebook |Twitter | Pinterest | Instagram | Youtube | Snapchat | TikTok

They have experience in planning, executing and optimising paid social campaigns via different analytics tools incl social networks’ own analytics toolkits as well as 3rd party tools (Hootsuite, Google Analytics, Hubspot, Socialbakers, Talkwalker, Sprout Social and others)

Agency vs In-house

We recognise the important difference between an agency and ‘in-house’ background, and the significance of search work with different vertical markets as well as campaign types (performance and lead gen / branding / e-commerce etc.)

Tools and Analytics

We vet candidates for analytics competencies in:

  • Google Analytics, Piwik PRO, Adobe Analytics, Webtrends, Optimizely and more
  • A/B testing
  • Attribution models and tracking software
  • Customer Journey Analysis
  • Unique visitor & Unique user metrics

Active jobs

Global Performance Marketing Director

Remote
Germany
Competitive package D.O.E up to 200,000EUR
Location: Hybrid/Remote Germany | Full-time, Permanent Adaptive Executive is the proud to partner with a leading international organisation to recruit a highly skilled Global Performance Marketing Director. This pivotal role will focus on driving customer acquisition strategies across multiple markets while ensuring consistency and efficiency through a centralised performance marketing strategy. The ideal candidate will bring a wealth of expertise in PPC, Display/Programmatic, and Social Paid channels, alongside experience in integrating cutting-edge tools and AI solutions to maximise performance. This is a unique opportunity to work at the forefront of marketing innovation and make a tangible impact across a global business.   The Role The Global Performance Marketing Director will be responsible for: Performance Marketing Strategy: Designing and executing a centralised performance marketing strategy to acquire new customers across international markets. Channel Optimisation: Overseeing PPC, Display, Programmatic, and Social Paid efforts to drive efficiency and optimise spend. Team Leadership: Leading performance marketing teams across multiple markets, ensuring collaboration and alignment on group-wide initiatives. Technology Integration: Championing the adoption of advanced tools and technologies to enhance marketing processes and results. AI-Driven Innovation: Incorporating AI to refine targeting, bidding strategies, predictive analytics, and creative processes. Collaboration: Working cross-functionally with SEO, content, and data analytics teams to ensure an integrated and consistent marketing approach. Budget Management: Ensuring financial efficiency and cost-effective use of marketing budgets. Performance Analysis: Monitoring key metrics, such as ROAS, CPA, and LTV, to inform strategy and optimise campaign performance. Global Consistency: Harmonising marketing efforts across DACH and CEE markets to maintain consistency and scalability.   Your Experience Our client is seeking a seasoned marketing professional with the following qualifications: Leadership Expertise: Proven ability to lead and inspire diverse teams across multiple marketing disciplines, including PPC, Display, and Social Paid. Analytical Prowess: Demonstrated success in analysing data to inform decisions and deliver exceptional ROI. Digital Marketing Knowledge: Deep expertise in digital platforms, marketing automation, and programmatic advertising. AI Experience: Experience leveraging AI tools for targeting, predictive analytics, and campaign optimisation. Financial Acumen: Strong ability to manage and allocate marketing budgets efficiently. Strategic Vision: A track record of developing and executing strategies that align with business goals and deliver measurable results. Collaborative Mindset: Skilled in working across departments to ensure alignment and integration of marketing efforts. Strong Communicator: Fluent in English, with excellent presentation and stakeholder management skills. Adaptability: A proactive problem solver with the ability to adapt quickly to changes in market dynamics. International Experience: Familiarity with multi-market operations and the challenges of scaling campaigns globally.   The candidate requires to bring at least 8 years professional experience of leading performance marketing efforts in-house, handling multi-million budgets, full P&L responsibility, whilst leading and growing a team.   What’s on Offer This is a rare opportunity to lead transformative marketing initiatives at a global level. Our client offers: Impact: A leadership role with significant influence over group-wide marketing strategy. Innovation: The chance to work with advanced tools, technologies, and AI-driven solutions. Growth: A dynamic environment that values professional development and cutting-edge thinking. Flexibility: Remote work opportunities with collaboration across international markets.   About Adaptive Executive Adaptive Executive is a global talent partner. We connect exceptional leadership talent with innovative organisations worldwide. If you are a strategic marketing leader eager to take on a new challenge, we would love to hear from you.   Apply now to learn more about this opportunity! Reach out to Ben Wattenbach for any questions: ben.wattenbach@adaptive-exec.com +493016638366

Teamlead Outbound Sales

Berlin
- None Specified -
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Für einen unserer wichtigsten Industriekunden in der Transportbranche suche ich ab sofort einen talentierten & erfahrenen Sales Team Lead. Deine Aufgaben Führung und Entwicklung des Outbound-Sales-Teams, einschließlich Recruiting, Coaching und Performance-Management Entwicklung und Implementierung von Vertriebsstrategien zur Steigerung des Umsatzes und zur Erreichung von Verkaufszielen Analyse von Verkaufszahlen und -trends zur Identifizierung von Optimierungspotenzialen Enge Zusammenarbeit mit dem Marketing-Team zur Unterstützung von Kampagnen und zur Generierung von Leads Durchführung von regelmäßigen Team-Meetings und individuellen Feedback-Gesprächen Erstellung von Reports und Präsentationen für das Management Dein Profil Mehrjährige Erfahrung im Vertrieb, idealerweise im Outbound Sales Nachweisliche Führungserfahrung und ein ausgeprägtes Talent zur Teamentwicklung Starke Kommunikationsfähigkeiten und eine überzeugende Persönlichkeit Analytisches Denken und die Fähigkeit, datenbasierte Entscheidungen zu treffen Begeisterung für den Vertrieb und die Motivation, Ergebnisse zu erzielen Du arbeitest effizient und kannst deinen Tag gut strukturieren Note for applicants - if you don't speak fluent German, don't have the right to work in Germany without a work permit and don't bring at least 2 years of sales experience, you regrettably won't be considered. Interessiert? Dann freue ich mich auf deine Bewerbung! E-Mail: jan@adaptive-digital.com #LI-JR2 #LI-Remote

SEA Marketing Consultant

Hamburg
Germany
Salary depending on experience
At Adaptive Digital, we're a dynamic digital marketing recruitment agency dedicated to connecting talented professionals with leading companies. Are you ready to take your digital marketing career to the next level? At Adaptive Digital, we're searching for someone just like you to join our client's team SEA Digital Marketing Consultant.   About You: You're a dynamic leader with a passion for driving results in a fast-paced environment. You thrive on challenges and love the idea of mentoring a team of digital marketing professionals. Key Benefits for You: Exciting Projects: You'll work on diverse projects with clients spanning various industries, offering plenty of challenges and opportunities to showcase your skills. Flexibility: Work on your terms with the flexibility to choose between hybrid or remote work options, giving you the freedom to balance work and life. Workation Opportunities: Take advantage of up to 30 days for a "Workation" in European countries, allowing you to explore new destinations while staying productive. Modern Equipment: Enjoy the latest Apple equipment, including MacBook and AirPods, to support you in your work. Health and Financial Well-being: Benefit from membership in Urban Sports Club and access to an occupational pension scheme, ensuring your health and financial security. Development Opportunities: Grow both personally and professionally with opportunities for training, workshops, and industry events to enhance your skills. Supportive Environment: Join a collaborative and supportive team environment with regular team events and initiatives. Convenient Locations: Work from convenient office locations in Hamburg and Berlin, situated in vibrant neighborhoods with excellent transport links. Your Responsibilities:  Develop and optimize SEA campaigns as a key account (Google Ads, Microsoft Ads & Meta) considering holistic digital marketing strategies for our clients. Present performance results and strategic recommendations to our clients in presentations and regular video conferences. Develop holistic digital performance strategies for clients and be their direct contact. Implement Google Analytics and Google Tag Manager, optimizing tracking and targeting. Analyze and optimize performance KPIs according to client requirements. Conduct competitive and potential analyses and create performance KPI reports for clients.   Your Profile: With at least 2 years of professional experience in SEA, you continuously expand your knowledge. You work goal-oriented and are interested in sharing knowledge with your colleagues. Ideally, you have a holistic view of various marketing channels (SEO, SMM, SMA, marketplaces, and CRO). Enjoy communicating with clients and presenting. Capable of coordinating multiple projects simultaneously and working in a structured manner. Your work style is results-oriented, and you are always looking for creative solutions. As a team player, you contribute to strengthening team spirit with your positive attitude. You enjoy preparing and analyzing complex correlations. Due to our clients position within German speaking markets, it is a requirement that the candidate can speak, read and write German fluently and should bring a strong command of English.   How to Apply: To apply for this exciting opportunity, please submit your application, including your resume and a cover letter, to alisa.liddell@adaptive-digital.com. You can also contact Alisa on: DE Tel:  +49 30 16638376 UK Tel:  +44 20 34733808 If this role resonates with you, take the next step in your career journey and apply today. Don't have your CV ready? No problem – you can use your LinkedIn or XING profile. Know someone who would excel in this role? Share this opportunity with them and encourage them to apply. Plus, you can benefit from our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation.

Senior Performance Marketing Manager - Google Ads

Remote
Germany
Junior to Senior from €35,000 - €55,000
Senior SEA Specialist (Remote, Fluent German Speaker) Are you a seasoned SEA professional looking for your next challenge? Our client, a dynamic and growing performance marketing agency, is seeking an experienced Senior SEA Specialist to join their team. If you're passionate about driving campaigns to success and fluent in German at a native level, this opportunity could be your next career step! Role Overview: The Senior SEA Specialist will be responsible for creating and implementing advanced SEA strategies to help the agency’s clients excel in their respective markets. This role involves strategic planning, high-level account management, and data-driven decision-making to maximize campaign performance. Key Responsibilities: Strategic Leadership: Develop and implement high-level SEA strategies that shape and lead clients’ market presence. Client Partnership: Build and maintain strong relationships with senior clients, understanding their business objectives and translating them into effective SEA solutions. Complex Account Management: Manage Google Ads campaigns with a holistic approach to performance marketing, utilizing attribution tools to drive growth. Target Audience Refinement: Identify and capitalize on new market opportunities, refining targeting strategies to enhance campaign performance. Creative Campaign Management: Craft compelling ad copy and keyword strategies that tell a story and capture user attention. Data Analysis & Reporting: Provide detailed performance reports, interpret data insights, and develop actionable strategies for continuous campaign improvement. Ideal Candidate Profile: SEA Expert: Proven track record in managing successful SEA campaigns at a senior level. Analytical & Data-Driven: Strong analytical skills with a focus on conversion optimization. Tech-Savvy: Familiar with the latest performance marketing tools and trends. Exceptional Communicator: Excellent communication skills, capable of engaging with both clients and internal teams. Creative & Strategic: Innovative mindset with the ability to develop unique solutions. Lifelong Learner: Committed to professional growth and eager to contribute to a dynamic team environment. Why Join Our Client? Remote Working: Fully remote position, offering flexibility to work from anywhere. Flexible Hours: Manage your time effectively with flexible working hours. Professional Growth: Opportunities for skill development through training, resources, and collaboration with a dynamic team. Team Spirit & Events: Be part of a supportive team that values collaboration, with opportunities to join team events, workations, and industry festivals. Requirements: Native-level fluency in German (written and spoken) is essential. Proven experience in a senior SEA role, with a successful track record in performance marketing. Strong understanding of Google Ads, attribution tools, and holistic performance marketing strategies. If you’re ready to take the next step in your SEA career and join a team that values growth, innovation, and collaboration, we encourage you to apply. Apply Now: If this resonates with your career aspirations, seize the opportunity and apply today! Don't have a CV? No problem – use your LinkedIn or XING profile to apply seamlessly. Know Someone Suitable? If you know someone who would excel in this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make an equal charitable donation. Learn more about our referral program: https://www.adaptivebusinessgroup.com/cm/candidate-referral-scheme Contact: For any questions or further information, please reach out to Alisa Liddell:   Email: alisa.liddell@adaptive-digital.com Phone: DE Tel:  +49 30 16638376 UK Tel:  +44 20 34733808 LI-AL1 LI-Remote  

(Senior) Performance Marketing Manager

Berlin
Germany
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Senior Performance Marketing Manager (m/w/d) Standort: Berlin (Hybrid) Über die Position: Für meinen Kunden, ein innovatives Unternehmen im Bereich personalisierter Produkte, suche ich einen erfahrenen Senior Performance Marketing Manager (m/w/d) in Vollzeit. Mein Kunde bietet dir eine kreative Umgebung, in der deine Ideen geschätzt und in außergewöhnliche Produkte verwandelt werden. Deine Aufgaben: Performance-Marketing: Du wirst Teil eines dynamischen Marketing-Teams und übernimmst die Verantwortung für die Steuerung und Optimierung der Performance-Marketing-Kanäle, darunter SEA, Shopping, Paid Social und Display Marketing. Analyse: Durch die kontinuierliche Analyse der Kampagnenperformance leitest du datenbasierte Optimierungen ab und trägst so entscheidend zur Verbesserung der Marketingstrategie bei. Google Ads: Du betreust und optimierst SEA-Kampagnen in verschiedenen Ländern, immer mit dem Ziel, die Kampagnenergebnisse zu maximieren. Projektleitung: Du führst bereichsübergreifende Projekte durch, wie die Einführung neuer Produkte oder die Erschließung zusätzlicher Marketingkanäle (z.B. Meta, Pinterest). Dein Profil: Du bringst mindestens drei Jahre Erfahrung im Performance Marketing mit, insbesondere im Bereich SEA (Search und Shopping); Kenntnisse in PMax sind von Vorteil. Erfahrung im Paid Social Media Buying ist ein Plus, aber kein Muss. Du hast eine starke analytische Denkweise und Spaß daran, dich in große Datenmengen einzuarbeiten. Du bist offen für neue Ideen, hast Lust, diese auszuprobieren, und möchtest dich kontinuierlich weiterentwickeln. Du verfügst über hervorragende Kommunikationsfähigkeiten. Du sprichst fließend Deutsch und hast gute Englischkenntnisse; weitere Sprachkenntnisse sind ein Vorteil. Das bietet dir mein Kunde: Ein Arbeitsumfeld, das Spaß macht und in dem du dich voll entfalten kannst. Flache Hierarchien, die schnelle Entscheidungen und ein agiles Arbeiten ermöglichen. Ein hybrides Arbeitsmodell mit drei Tagen im Büro und zwei Tagen Homeoffice pro Woche. Die Möglichkeit, bis zu 15 Tage im Jahr vollständig remote zu arbeiten. Regelmäßige Feedbackgespräche und ein jährliches Weiterbildungsbudget, um deine berufliche Entwicklung zu unterstützen. Spannende Teamevents wie Sommer- und Halloween-Partys sowie regelmäßige Get-Togethers und After-Work-Drinks. Gesundheitsfördernde Angebote wie JobRad und vergünstigte Mitgliedschaften bei Fitnessanbietern. Attraktive Rabatte auf die Produkte meines Kunden sowie exklusive Angebote von Partnern. Eine gut ausgestattete Küche mit kostenlosen Getränken und Snacks. Wenn du bereit bist, den nächsten Schritt in deiner Karriere zu gehen und in einem kreativen, innovativen Umfeld arbeiten möchtest, freue ich mich auf deine Bewerbung! Klingt spannend? Bewirb dich bitte sofort! Alle Fragen kann man an Luke Flierl schicken. luke.flierl@adaptive-digital.com Bewerber*innen ohne eine EU-Arbeitserlaubnis können leider nicht berücksichtigt werden. #LI-LF2 #LI-Remote

Paid Media Manager

Munich
Germany
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Currently, we are collaborating with a confidential client, a burgeoning digital marketing agency based in Germany, to find a dynamic Paid Media Manager to join their team. Position Overview: As a Paid Media Manager, you will spearhead the strategy and execution of PPC campaigns across a variety of platforms including Google Search Ads, LinkedIn Ads, Meta Ads, and more, with a focus on delivering exceptional B2B marketing solutions. This role offers the unique opportunity to make a significant impact within a small, agile team environment. You will work closely with senior colleagues, driving paid media excellence and contributing to our client's success. Key Responsibilities: Develop, execute, and optimize cutting-edge paid media campaigns across various channels, with a strong focus on Google Search Ads. Leverage analytics to track campaign performance, making data-driven decisions to maximize ROI. Implement tracking solutions using tools such as Google Tag Manager and Google Analytics. Enhance reporting and automation processes utilizing platforms like funnel.io, supermetrics, and Looker (Google Data Studio) to streamline efficiency and insights. Collaborate with a team of senior digital marketing professionals, sharing insights and strategies to drive growth. Continuously update skills and knowledge to stay at the forefront of paid media trends and technologies. Qualifications: Business Fluent German (min. C1) and fluent English. 2-3 years of experience in digital marketing with a solid foundation in PPC channels, preferably within a B2B context. Demonstrated expertise in managing Google Search Ads campaigns is essential. Familiarity with LinkedIn Ads, Meta Ads, and other relevant PPC platforms. Strong analytical skills, with experience in tracking setup and the ability to utilize data for campaign optimization. Advanced knowledge in reporting and automation tools (e.g., funnel.io, supermetrics, Looker) is highly advantageous. Salary & Benefits: A competitive salary range of €38,000 - €48,000, based on experience and skill set. The role offers the flexibility to work remotely from within +/- 1 hour of CET, preferably from Germany or continental Europe. If you're interested to learn more and explore further please apply or contact: alisa.liddell@adaptive-digital.com #LI-AL1 # LI-hybrid

Senior SEA Manager (full remote)

Remote
Germany
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Für eine up-and-coming, stark wachsende und moderne deutsche Full-Remote-Digitalagentur sind wir momentan auf der Suche nach Verstärkung im Google Ads-Team in Form von SEA Managern! Die Agentur wurde 2019 gegründet und konnte bereits spannenden Wachstum erzielen; hier trittst Du einem zwanzig-köpfigem Team bei mit einem Kundenstamm von über 40+ Klienten, darunter unterschiedlich große, spannende eCommerce Brands, bei denen das Team bisher einen Erfolg von 30-300% Wachstum an Revenue und ROAs innerhalb den ersten sechs Monaten an den Tag legte. Daran lässt sich erkennen, dass hier eine qualitative Hands-On-Mentalität gilt; Du bist tief in den Accounts drin, lässt Deine technische Expertise strahlen und holst das allermeiste Potential aus den jeweiligen Kampagnen und Budgets heraus. Selbst der CEO ist hier mit operativ am Start! Support bei den Accounts und Kunden ist hier ebenfalls vorhanden, wodurch Du Dich voll und ganz auf Dein Google Ads-Skillset fokussieren kannst. Flexibilität und Arbeit auf Augenhöhe werden hier großgeschrieben – kurze Entscheidungswege sind vorprogrammiert, das Team ist jung, smart und flott, und on top davon wird Dir hier dank Full Remote Policy angeboten, den Job wann und von wo Du möchtest auszuüben. Klingt spannend? Dann freue ich mich von Dir zu hören! Tom Barreck Tel.: 0151 4462 9507 E-Mail: tom.barreck@adaptive-digital.com #LI-TB1 #LI-Remote

Senior SEA Manager

Berlin
Germany
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Für unseren Kunden eine Digital Marketing Agentur in Berlin suchen wir aktuell nach Experten für die Stelle als Senior SEA Manager. Unten findest du weitere Informationen zur Stelle. Denke dran, die Anforderungen stellen lediglich eine “Wish-List” dar. Uns ist bewusst, dass du ggfls nicht alle Kriterien erfüllst. Solltest du Interesse haben, zögere in jedem Fall nicht und sprich uns an, um mehr über die Firma und die Vakanz zu erfahren. Wir erzählen dir gern mehr! Senior SEA Manager Aufgabengebiet: Eigenverantwortliche Konzeption von Paid Search Kampagnen mit Fokus auf Google Ads Erstellung von Kampagnenstrategien inkl Budgetplanung, Erfolgsprojektion, Umsetzung und Optimierung; Ausarbeitung und Ausführung von Optimierungs-und Budgetempfehlungen für Kunden aus den Bereichen Energie & TELCO (B2B & B2C); Ständige Evaluierung von Paid-Marketing-Tools und neuen Search Marketing Produkten mit Fokus auf Google-Tools; Erstellung von Präsentationen, Reportings und Analysen; Durchführung von Markt-, Wettbewerbs- und Trendbeobachtung Fachliche Führung von einem kleinen SEA Experten-Team   Dein Profil: Mindestens 3 Jahre Erfahrung in der Planung und Durchführung von nationalen und internationalen Paid Kampagnen im SEA Bereich Sicherer Umgang mit den gängigen Bidmanagement-Systemen, Webanalysetools und Erfolgsstatistiken Sehr gute analytische Fähigkeiten und strukturierte Arbeitsweise Textsicherheit in deutscher Sprache und verhandlungssichere Englisch-Kenntnisse DAS ANGEBOT: Eigener Verantwortungsbereich und selbstständige Arbeit, inkl Zusammenarbeit mit Kollegen aus allen Online-Disziplinen Attraktive Budgets und innovative Lösungen Modernes und flexibles Arbeitsumfeld Ein attraktives Gehalt und weitere Benefits Klingt spannend? Melde dich gern per E-Mail oder telefonisch unter: Marek Wierzbicki Director Digital Recruitment DACH Adaptive Digital E-Mail: marek@adaptive-digital.com Telefon: +49 174 657 6205 #LI-MW1 #LI-Hybrid