Global Performance Marketing Director
About the Role
Location: Hybrid/Remote Germany | Full-time, Permanent
Adaptive Executive is the proud to partner with a leading international organisation to recruit a highly skilled Global Performance Marketing Director.
This pivotal role will focus on driving customer acquisition strategies across multiple markets while ensuring consistency and efficiency through a centralised performance marketing strategy.
The ideal candidate will bring a wealth of expertise in PPC, Display/Programmatic, and Social Paid channels, alongside experience in integrating cutting-edge tools and AI solutions to maximise performance. This is a unique opportunity to work at the forefront of marketing innovation and make a tangible impact across a global business.
The Role
The Global Performance Marketing Director will be responsible for:
- Performance Marketing Strategy: Designing and executing a centralised performance marketing strategy to acquire new customers across international markets.
- Channel Optimisation: Overseeing PPC, Display, Programmatic, and Social Paid efforts to drive efficiency and optimise spend.
- Team Leadership: Leading performance marketing teams across multiple markets, ensuring collaboration and alignment on group-wide initiatives.
- Technology Integration: Championing the adoption of advanced tools and technologies to enhance marketing processes and results.
- AI-Driven Innovation: Incorporating AI to refine targeting, bidding strategies, predictive analytics, and creative processes.
- Collaboration: Working cross-functionally with SEO, content, and data analytics teams to ensure an integrated and consistent marketing approach.
- Budget Management: Ensuring financial efficiency and cost-effective use of marketing budgets.
- Performance Analysis: Monitoring key metrics, such as ROAS, CPA, and LTV, to inform strategy and optimise campaign performance.
- Global Consistency: Harmonising marketing efforts across DACH and CEE markets to maintain consistency and scalability.
Your Experience
Our client is seeking a seasoned marketing professional with the following qualifications:
- Leadership Expertise: Proven ability to lead and inspire diverse teams across multiple marketing disciplines, including PPC, Display, and Social Paid.
- Analytical Prowess: Demonstrated success in analysing data to inform decisions and deliver exceptional ROI.
- Digital Marketing Knowledge: Deep expertise in digital platforms, marketing automation, and programmatic advertising.
- AI Experience: Experience leveraging AI tools for targeting, predictive analytics, and campaign optimisation.
- Financial Acumen: Strong ability to manage and allocate marketing budgets efficiently.
- Strategic Vision: A track record of developing and executing strategies that align with business goals and deliver measurable results.
- Collaborative Mindset: Skilled in working across departments to ensure alignment and integration of marketing efforts.
- Strong Communicator: Fluent in English, with excellent presentation and stakeholder management skills.
- Adaptability: A proactive problem solver with the ability to adapt quickly to changes in market dynamics.
- International Experience: Familiarity with multi-market operations and the challenges of scaling campaigns globally.
The candidate requires to bring at least 8 years professional experience of leading performance marketing efforts in-house, handling multi-million budgets, full P&L responsibility, whilst leading and growing a team.
What’s on Offer
This is a rare opportunity to lead transformative marketing initiatives at a global level. Our client offers:
- Impact: A leadership role with significant influence over group-wide marketing strategy.
- Innovation: The chance to work with advanced tools, technologies, and AI-driven solutions.
- Growth: A dynamic environment that values professional development and cutting-edge thinking.
- Flexibility: Remote work opportunities with collaboration across international markets.
About Adaptive Executive
Adaptive Executive is a global talent partner. We connect exceptional leadership talent with innovative organisations worldwide.
If you are a strategic marketing leader eager to take on a new challenge, we would love to hear from you.
Apply now to learn more about this opportunity!
Reach out to Ben Wattenbach for any questions:
ben.wattenbach@adaptive-exec.com
+493016638366