Head of eCommerce

Salary/Rate:Salary depending on experience, up to €120,000 base plus and benefits
Job type:Perm
Town/City:Cologne
Country:Germany
Business Sectors:eCommerce
Job ref:25482
Post Date:09. 10. 2024
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About the Role

Head of eCommerce (m/f/d)
Permanent employee, Full-time – Hybrid

Shape the Future of eCommerce!

Are you ready to lead the charge in taking eCommerce to the next level with an international sports nutrition brand? This is your chance to play an integral role in shaping sustainable eCommerce strategies, work cross-functionally with talented teams, and make a real impact on the brand’s digital success.

With this exciting opportunity, you'll help drive the company’s growth by implementing innovative strategies that boost online performance and customer engagement. If you’re passionate about eCommerce, data-driven marketing, and have a strategic mindset, this role will empower you to unlock your potential in a fast-growing, results-oriented company.

What’s In It for You:

  • Flexibility: Benefit from a hybrid work model and flexible hours so you can balance your professional and personal life with ease.
  • Modern Tools & Workspace: Work with top-of-the-line equipment including laptops, ergonomic workstations, and advanced tools to support your efficiency.
  • Career Growth: You'll receive personal development plans and participate in regular team meetings and feedback sessions to further your professional and personal growth.
  • Generous Benefits: Enjoy up to 30 vacation days, capital-forming benefits, and a company pension scheme to ensure your financial well-being.
  • Health & Wellness: Get access to Urban Sports membership, including wellness, yoga, and weight training programs.
  • Employee Perks: Enjoy corporate benefits for technology, travel, catering, and events, as well as discounts on company products.

What You’ll Be Doing:

In this pivotal role, you will oversee and elevate the eCommerce strategy for an innovative sports nutrition brand. You’ll work closely with various teams to drive online sales, manage performance marketing, and oversee campaigns for platforms like Amazon, Google, and Microsoft Ads.

  • Lead and Inspire: Manage and lead a talented team, providing strategic guidance and driving performance across the eCommerce function.
  • SEA & SEO Strategy: Develop and execute strategies to optimize paid search (SEA) and search engine optimization (SEO) efforts for both the company’s online store and Amazon presence.
  • Campaign Optimization: Manage and optimize campaigns across search, shopping, display, and remarketing channels to increase conversions and revenue.
  • Marketplace Expansion: Strategically expand the company’s presence on online marketplaces, including Amazon PAN-EU.
  • Performance Management: Oversee performance marketing channels (SEA, SEO, display, and paid social), ensuring KPIs and ROI targets are met.
  • CRM & Customer Engagement: Develop and manage CRM systems, newsletters, and loyalty programs to nurture long-term customer relationships.
  • Innovation & Growth: Keep a pulse on industry trends, identify new marketing opportunities, and bring fresh ideas to drive growth.

What You Bring to the Table:

  • Experience: Several years of proven experience in eCommerce and performance marketing, ideally with initial management experience.
  • Expertise: Strong knowledge of Google Ads, SEA tools, Amazon SEO & PPC, and web analytics tools like Google Analytics.
  • Tech-Savvy: Experience with eCommerce platforms (e.g., Magento, Shopify), and familiarity with Google Ads Editor, Adference, and SEA tools.
  • Analytical Skills: High proficiency in analyzing campaign performance and deriving actionable insights from data.
  • Languages: Business fluency in both German and English, with strong communication skills.
  • Creativity: A knack for content creation with strong textual confidence and an eye for creative detail.

This role requires both fluent German and English, any applications that don't bring the required experience and languages will not be considered.

 

Learn More: 
If this role aligns with your aspirations, reach out and apply today! Don't have a CV? No problem – use your LinkedIn or XING profile.

If you know someone who's a great fit for this position, encourage them to apply. Take advantage of our referral program, where you receive €500 / £425 / $530 / SGD730 for a successful referral, and we make a charitable donation of an equal amount.

Learn more about our referral program here: https://www.adaptivebusinessgroup.com/cm/candidate-referral-scheme

For any questions or further information, please contact Ben Wattenbach:
ben.wattenbach@adaptive-digital.com

+493016638366